This summer, a committee of Alliance members embarked on a process with Lake Effect Digital to create a new brand for the Northern Michigan Chamber Alliance. The Alliance plays a prominent role in advocacy efforts on behalf of businesses in northern Michigan and our members felt it was necessary for a new brand to reflect the maturity of the partnership.
The new logo and colors represent the natural environment of northern Michigan and represent different chambers coming together. The North Star in our logo provides easy recognition, as well as our true direction and guidance.
The new Alliance tagline, “Elevating & advancing local business”, positions the Northern Michigan Chamber Alliance as a collective force that aids business within the region – ultimately leading to progress.